“A new generation of video games will blur the distinction between education and entertainment.” Find out how video games are linked to developing creativity in this recently released study.

"7 Reasons Why Your Kids Should Play Video Games” - mommy blog The Online Mom says “Studies have consistently shown that the benefits of video gaming can far outweigh the perceived negatives….there are good reasons why you should let your kids spend a few hours a week building cities or battling aliens.

Raving Rabbids Travel in Time Launches! The hilarious, family-friendly Rabbids are back! And this year they’ve invaded history in the new Raving Rabbids Travel in Time Wii game. Play over 20 mini-games with the whole family as you wreak havoc in history in scenes from the Renaissance to the Titanic and King Arthur.

Style Lab Fashion Design Launches! Does your child love art class and creating new designs? Wouldn't it be great if she could actually WEAR her own creations? With the new Style Lab Fashion Design on the Nintendo DS, players can design AND wear their own creations.

Petz Fantasy and Petz Nursery 2 win the National Parenting Publications Award!

Imagine franchise featured in the article, "Imagining New Opportunities for Girls" on whattheyplay.com. Brand and Product Managers from the Imagine team talk about the game series that enables girls to play out their dream jobs.

Just in time for the holiday shopping season, the Entertainment Software Rating Board (ESRB) has developed a free iPhone app giving parents instant, on-the-spot access to its new rating summaries right at the store! This new app is available for free via the iTunes App Store and offers access to ESRB rating information for over 18,000 titles!

In Stores Now: Style Lab™ Makeover and Style Lab™ Jewelry Design. Two new titles encouraging creativity and self expression in your daughter's style. Style Lab Makeover provides a safe environment for girls to experiment with makeup and hairstyles, and a perfect opportunity for you to help cultivate her style! In Style Lab Jewelry Design, girls can experience the ultimate in virtual creativity as they design necklaces, bracelets and earrings that they can order and wear in real life! Check out the online Jewelry Design gallery here.

Imagine: Salon Stylist has been selected as an Editor's Choice by the editors of Computer Times. You can find the Editor's Choice review on the Web here

Is your child intrigued by dolphins, seals and whales? In Petz® Dolphinz Encounter on the Nintendo DS, in stores today, they can play as a new member of the Ocean Rescue Team, explore the seas and oceans, and rescue, swim and interact with a variety of sea creatures. Available now at all major retailers or on Amazon.com

In Stores Now: Imagine® Artist, an exciting new game in the Imagine series. Draw, paint, and create artwork in the game that you can share online in your very own Artist Gallery! The Perfect Holiday Gift!

Available Today: Imagine® Fashion Designer World Tour, the third sequel to this best selling series! With new Nintendo DSi™ features, girls can now take photos of patterns in the real world to incorporate into their virtual fashion designs. Find it on Amazon here!

Take care of pretty ponies, make them beautiful and enter them in beauty pageants in Petz® Pony Beauty Pageant™, in stores today!

Style Lab Island has just been launched on Ubiworld. Check it out!

Create the Ultimate Parties with Imagine Sweet 16! Available exclusively at Target

Help your daughter achieve her dreams! Enter for a chance to win one of 4 (four) $25,000 scholarships or one of other great DSi prize packs in the Imagine® Your Future scholarship sweepstakes. Register here by Oct 31st for your chance to win!

Looking for the perfect adventure game for your young son or nephew? Check out Battle of Giants™ Dragons, available today!

Cloudy with a Chance of Meatballs™ is in stores now! Check out the review by the Examiner here

In Stores Now Teenage Mutant Ninja Turtles™: Smash Up for the Wii! Shell-ebrate 25 years of the popular franchise with an all new head-to-head brawl. Get it now!

Major New Study Shatters Stereotypes About Teens and Video Games

Cloudy with a Chance of Meatballs Video Game reviewed by the Examiner: